Amsterdam: The Upside Down Experience (4.4/5)
US$25.00
The Upside Down Amsterdam is a playful, immersive museum where reality is flipped on its head—literally. Part art installation, part photo playground, it’s the largest interactive Instagram museum in Europe. Visitors step into upside‑down rooms, optical illusions, and colorful sets designed for creativity and fun, making it the perfect spot for capturing unique photos and videos. More than just a selfie‑space, The Upside Down blends Dutch culture with imagination, offering an energetic and interactive experience for friends, families, and content creators alike.
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1. Location: Europaboulevard (close to RAI Amsterdam, easily reached by metro or tram) 📍Google Map
2. Duration: 1.5–2 hours (depending on how long you spend shooting photos/videos)
3. Opening hours: Daily, with late-night sessions & DJ events on Fridays and Saturdays
4. Best for: Groups of friends, couples, content creators, families with kids/teens
5. Accessibility: Wheelchair accessible, but some interactive features may be more challenging to
use
6. Facilities: On-site café, lockers, restrooms, and staff to assist with photos.
🏛️ 10 Must-Do Highlights
1. Dive into the Giant LED Ball Pit
Jump into a giant pool filled with over 81,000 see-through balls equipped with 3 kilometers of LED lights that you can control—just say your favorite color into the microphone, and watch the entire pit light up to match! This room represents the diversity of the Netherlands and is perfect for creating vibrant, colorful photos and videos.
2. Become Part of a Mondrian Artwork
Become part of a Dutch Mondrian artwork in this artistic room. There is a real Mondrian room where you enjoy some modern art and colour, allowing you to immerse yourself in one of the Netherlands' most famous artistic styles and create stunning compositions.
3. Explore the Royal Room
The Royal Room celebrates modern Dutch stars, featuring Dutch musicians, designers and artists like Piet Mondrian, with their portraits hanging around this space. Meet the new Dutch royals in a photogenic setting where everything is upside down, and you can be your own queen or king!
4. Step into the Pink Private Jet
Step into a private jet and live out your influencer fantasies. Fly with your own pink private jet in this glamorous setting that's perfect for creating luxury lifestyle content and pretending you're jetting off to exotic destinations.
5. Experience the Upside Down Illusions
The rooms have been designed 'upside down', so that visitors believe they are upside down. As soon as you enter the Amsterdam Upside Down Museum you lose the feeling of above and below in a rotating vortex, after which you step into life-size and moving RGB projections. This creates mind-bending photo opportunities where gravity seems to defy logic.
6. Dress Up in the Dream Closet
Dressing up in the Dream Closet - The areas differ thematically from each other: the personal, aesthetic, emotional, down-to-earth, and the conscious area. This interactive space lets you transform your look and experiment with different styles to enhance your photos throughout the museum.
7. Explore the Dutch Design Room
A Dutch Design room for all things minimalist, experimental, innovative and a bit quirky showcases contemporary Netherlands culture beyond the traditional stereotypes. This room celebrates modern Dutch creativity and innovation in design.
8. Party in the Nightclub Setting
Party like the stars in a nightclub in one of the themed rooms. Showcasing everything we're proud of, like diversity, inclusivity, and our amazing dance music scene, this space celebrates Dutch club culture with vibrant lighting and energetic atmospheres.
9. Collect Your Professional Photos via QR Code
You get a QR code to scan along the way and at the end you can download the pictures to your phone free of charge! Throughout your visit, scan QR codes at designated spots where cameras automatically capture professional shots of you in the various settings, giving you high-quality souvenirs.
10. Relax at the Upside Down Café
After you've created mind-blowing content, relax in the Upside Down Café, while enjoying colorful sandwiches and sweets. Sip on a famous freakshake before heading home. In the museum's café, you can enjoy a lavishly decorated milkshake, various sandwiches, and colorful cocktails. The food and drinks are as photogenic as the museum itself!
🌍 Why Visit?
The Upside Down Experience is Amsterdam’s most immersive, playful, and Instagram-worthy attraction. It’s not a traditional museum but a giant funhouse mixing art, tech, and creativity. With 25 interactive rooms designed to flip reality—literally—you’ll leave with amazing photos, videos, and memories. Perfect for friends, families, and anyone who loves sharing unique content.
💁🏻Tips / Before You Go
Wear solid-colored, photogenic clothes—busy patterns don't photograph as well. Avoid skirts or dresses since you'll be lying on the floor for many shots. Go with friends or family who can take photos of you—solo visitors can still participate but it's more fun with a group. Weekday visits are less crowded than weekends. Be patient and take turns with others in popular rooms.
🌇 Suggested Day Plan
🕘 09:00 | 🚂 Amsterdam Central Station ▸ Start your day here and walk toward Dam Square (10 mins).
🕙 10:00 | 🏰 Dam Square & Royal Palace ▸ Visit the city's main square and see the historic palace exterior.
🕛 12:00 | 🥪 Lunch Break ▸ Grab a quick bite in the city center before heading to the Amstel.
🕑 14:00 | 🙃 The Upside Down Experience ▸ Location: Amstel 215. ▸ Activity: Interactive illusion rooms perfect for unique photos. ▸ Duration: Allow ~1 hour for the full experience.
🕓 15:30 | 🎨 Rembrandt House Museum ▸ Walk nearby to see the home where the famous painter lived and worked.
🕕 17:00 | 🌊 Amstel River Walk ▸ Stroll along the riverbank near the Magere Brug (Skinny Bridge).
🕘 19:00 | 🌃 Evening Free Time ▸ Explore nearby nightlife or return to Central Station.
🌙 22:00 | 🚕 Return ▸ Head back to your accommodation or departure point.

















